In 1992, the first collections of LANCASTER 'SWISS MADE' watches come out. These collections of mechanical watches, which included several new complications, were created by four Swiss 'Maisons d'Horlogerie' togl'.
In 1995 Lancaster completely modified its manufacture and business tactics.
The brand had only been regarded as a watch that only had some pieces which were produced and sold to the Italian market. Therefore, Alvea comes to the decision of having an industrial distribution.
In just one year and due to a strong advertising campaign, Lancaster mechanical watches, which turn into analogical, are able to reach the Italian market with more than 1.000 retail shops.
The brand decides to work towards new objectives such as establish new shops and search new markets. 
In 1997 Basel Fair triumphed and its huge achievements allow Lancaster to sign distribution contracts in Lebanon, Greece, Kuwait, Saudi Arabia, Spain, France, Columbia, Spain, and Egypt, amongst others, introducing some sport watches collections with an excellent price/quality relation.
In 2000 Lancaster experienced a crucial year due to the change in fashion as regards watchmaking. Anyway, Lancaster decides to beat its competitors producing new 'Fashion' collections which were entirely different from the great mass offers which were available in the market at that time.
The first "Intrigo' aluminum collections which featured colored dials and straps emerged, surpassing any competitors and being the center of attention and an article of imitations.
At the present time, Lancaster watches is an exceptionally popular brand in the field of watch brands, and, due to the success accomplished in 2000, began to boost the activities so as to help the Brand developed quickly.
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