The Most Searched Watches - TOP Brands

According to the World Watch Report an annual market study prepared by IC-Agency that focuses on the top 5 luxury watch companies, the twelve most luxury brands are (in alphabetical order): Breitling, Bulgari, Cartier, Chopard, Ebel, Girard-Perregaux, Jaeger-LeCoultre, Longines, Omega, Patek Philippe, Rolex and Tag Heuer.

In relation to this market study, the two most searched models are the Omega’s Seamaster and the Rolex’s Datejust.

(Omega Seamaster)

The Omega Seamaster wristwatch is water proof to 120 meters, it is used for all types of sports activities. The Seamaster line combines advanced technology with exclusive precious materials like: tantalum, titanium or pink gold - available with mechanical or quartz movements.

(Rolex Datejust)

Rolex’s Datejust, on the other hand, was introduced in 1942 with two additions: a sweep seconds hand and a date disc visible though and aperture in the dial at 3. The first Datejust was a seminal one, a model and a design that would last for the next 50 years. This model is still the most beautiful of the Datejusts.


As for eBay, between the most searched watches, we can find the Mint Vacheron Constantin, the Moser IWC Chronograph Repeater Antique, the Jaeger LeCoultre Memovox Alarm, The Vintage Rolex Double Red Sea Dweller, the Vintage TAG Heuer Carrera Chronograph or the Omega Big Blue Diver.

(Jaeger LeCoultre Memovox Alarm)

(Vintage Rolex Double Red Sea Dweller)

Even though search volume for counterfeits products is a constant, for the first time I the last five years, since 2008 it started decreasing. "Demand for counterfeit products evolves as markets mature on the Internet. As Internet penetration rises, so does the share of searches relating to pre-purchasing activities for authentic roducts," explains Flavio Quaranta, Associate Partner at IC-Agency.












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