NEW Tag Heuer Monaco Concept 24 Chronograph (Steve McQueen's)

(Tag Heuer Monaco Concept 24 Chronograph)

The NEW Tag Heuer Monaco Concept 24 Chronograph, one of the Baselworld 2009 innovations. It features the blue and orange Gulf sign, which was the mythic Steve McQueens team.

The Monaco Concept 24 Chronograph is the latest groundbreaking. It is based on the mythic Monaco. The watch features an incredible high-tech unique tubular design which, together with extreme shock-protecting components, were both inspired by Le Mans endurance race cars. The TAG Heuer Calibre 36 movement inside the oversized (40.5mm) black PVD-coated case is suspended within a steel-tube housing very much like a race car’s driver’s protective cockpit cage and visible through the dial face and the sapphire crystal caseback.

(Tag Heuer Monaco Concept 24 Chronograph)

The new Monaco Concept 24 Chronograph components were insulated against shock and torque by a composite filter material used in aerospace and auto racing. Its large-faced, black-textured dial bears an oversize “24″ at 12 o’clock, in honour of the 24 of Le Mans, and the iconic blue and orange livery of Gulf Oil – the same colours TAG Heuer Ambassador Steve McQueen wore in his 1970 film classic, Le Mans.




Water resistant to 100 metres, The Steve McQueen’s new model watch contains anti-reflective double-sided treatment on the curved sapphire scratch-resistant crystal glass, which is TAG Heuer’s R&D team’s most daring creation to date.


TAG Heuer's Contest on Steve McQueen and Lewis Hamilton: THE DUEL





In TAG Heuer’s web site, there’s a contest in which one, in order to enter the contest and participate, has to answer who between the ICON or the VIRTUOSO (Steve McQueen or Lewis Hamilton ) is going to win THE DUEL




Source: TAG Heuer's Web Site.

TAG Heuer SLR for Mercedes-Benz

TAG Heuer SLR for Mercedes-Benz with automatic chronograph is a limited edition of only 3,500 pieces thought and designed for sports car enthusiasts. It is an exceptionally and successful result of a fruitful partnership between Mercedes-Benz and TAG Heuer. This watch is produced exclusively for Mercedes-Benz SLR McLaren car owners and combines the classical art of watchmaking with the new high-tech movement generation.
The special attribute of this tech-advanced wristwatch is the arrangement of the chronograph's buttons beside the dial, resembling the layout of the shift buttons on the automatic transmission selector lever in the Mercedes-Benz SLR McLaren ultra-luxury super sports car.
The TAG Heuer SLR for Mercedes-Benz is powered by the mechanical TAG Heuer Calibre 17 movement with automatic winder system, chronograph and date functions.
The case of the TAG Heuer SLR for Mercedes-Benz is polished-satin alternating finishing for elegance and ergonomic curves. This watch has an ultra-scratch-resistible crystal with anti-reflective coating on both sides. This model has 2 crowns: at 3 o'clock engraved SLR, and at 9 o'clock with the TAG Heuer logo stamped. The internal bi-directional bezel operated by the crown at 9 o'clock, allows the driver to measure time limits, for example, elapsed or remaining racing time. The outer fixed black bezel in fine-brushed titanium has an engraved Tachymeter scale for calculating speeds. The TAG Heuer SLR for Mercedes-Benz is produced with black alligator strap, fully built-in the case which has safety-folding claps in order to prevent the watch from accidental openings. At the same time, it can be easily opened with the help of push buttons on the clasp sides. This watch is also water resistant to 100 meters.

TAG Heuer Monaco

The TAG Heuer Monaco was dedicated to motor racing, became famous after Steve McQueen wore it in the "Le Mans" movie in 1971. That edition was called "Steve McQueen Monaco Edition". Afterwards, TAG Heuer Monaco suffered a number of different re-editions and improvements that, finally, placed this timepiece on one of the highest positions in the watch industry. In 2005, the limited edition "Monaco Vintage" was launched, commemorating Steve McQueen's 75th anniversary of his birthday and inspired by the legend and spirit of motor racing. It has a three-colored dial, with blue and red bands. Concept watches Monaco V4 and Monaco 360 LS truly embody the spirit of the TAG Heuer company.
TAG Heuer Monaco with square case and very soft contours has a very sophisticated and classic look. It has a movement with a powerful Chronomatic function, which is the world's first automatic chronograph movement with a microrotor. Diamond-set luminescent or Nickel-plated hands may be combined in some Monaco models with diamond-luminescent hour markers on a Mother of Pearl dial. Womens watches are available with diamonds on the case. Another interesting and original detail is that some Monaco timepieces not only have a scratch-resistant sapphire-glass on the face but also on the case back, which allows to see the movement inside. TAG Heuer Monaco watches are manufactured with metal or crocodile bracelets and safety-folding clasp and are water resistant to 50 meters.

TAG Heuer Carrera

TAG Heuer Carrera is a legendary watch. It was created to honor the triumphs of the Argentinian race car driver, Juan Manuel Fangio, regarded by many as the "greatest driver of all times". He took part in many car races, showed the best driving skills during years, dominated the first decade of the Formula 1 racing and was its five-time champion. TAG Heuer, inspired by the this racing sport master, decided to create the Carrera watch in 1963. From the very beginning, Carrera become the icon of TAG Heuer watches. It was modified and improved in several occasions, so that today it is a very reliable, advanced and attractive watch. It is all the best that a good automatic chrono movement can give you.
As for the design, there is a balance in all the key elements of the case and dial. Luminescent hand applied indexes facilitate legibility. You can choose TAG Heuer Carrera in different colors, or made of steel or gold. It is also available with black or brown perforated rubber or calfskin strap. There is even a Carrera limited edition in 18K rose gold. Despite of the assortment, TAG Heuer Carrera is a large watch. Its case can measure from 36 mm to 41 mm.

TAG Heuer Aquaracer

TAG Heuer Aquaracer is a luxury watch for water sports based on the 2000 Series. Aquaracer is a union of precision, comfort and unrivaled readability. The TAG Heuer Aquaracer comes with a very easily read dial and it is manufactured in steel, gold or in both metals combined, on metal or rubber bracelets. TAG Heuer Aquaracer may come with automatic or quartz movements, with or without chronograph.
TAG Heuer Aquaracer has a very unique and recognizable case design, a rhomboid shape, that gives personality to the watch. Aquaracer is a highly advanced TAG Heuer's line, due to the water sports demanding situations. Its most technologically advanced representatives are Aquaracer Regatta and Aquaracer Aquagraph.
TAG Heuer Aquaracer Aquagraph, is an automatic high-tech chronograph watch especially designed for professional diving and comes with unique functions.
TAG Heuer Aquaracer Regatta is introduced with brand new features: three types of use of the central hands (hour, minute, second), and the revolutionary dial, which makes it the most easy-to-read chronograph wristwatch in the world.
TAG Heuer Aquaracer is introduced in men's and women's sizes. Men's size looks really robust and professional, while the women's one breezes with elegance and womanliness.
Aquaracer is a sports watch of a high status and is water resistant to 300 meters. It is also a prestigious and fashionable timepiece for everyday wear.

TAG Heuer Formula 1

TAG Heuer Formula 1, created in a mood of racing as its name stands for, is an unmistakable TAG Heuer collection. This line was developed in cooperation with Fernando Alonso, the two-time Formula 1 World Champion and McLaren Mercedes' driver.
TAG Heuer Formula 1 watches come with quartz movement and they are available in three different sizes: mens, womens and mid size. Chrono models are equipped with the 1/10th second chronograph.
Mens TAG Heuer Formula 1 timepieces are quite eye-catching and transmit a temper of competition. Red, black and white are the dominating colours on these as they highlight every single detail. Some men's Formula 1 watches come in really garish colours that indicate that they are truly for men with a very strong character and dynamic life style.
The womens TAG Heuer Formula 1 timepieces have, on the other hand, ultra-feminine style and sporty shapes. Both, the womens and mid-size Formula 1 timepieces, are available with a diamond bezel.
TAG Heuer Formula 1 mens watches come on steel or rubber bracelets, while the womens and mid-size ones have a "Nizza" strap, which is made of a woven from robust synthetic fibers. The Tag Heuer Formula 1 watches come with a scratch-resistant sapphire crystal and are water resistant to 200 meters.

Sports and TAG Heuer

TAG Heuer has always been associated with sports, time keeping and especially with automobile racing.

It was a time-keeper of a variety of mayor sports events, just to name a few: the Olympic Games, The Indianapolis 500-Mile Race, Indy Racing League competitions from 2004, Formula 1 World Championship, the
Alpine Skiing World Cup competitions, and sailing and golf sports events.
The time-keeping experiences helped TAG Heuer to develop extremely reliable and precise watches and chronographs, satisfying the needs of the most demanding conditions in terms of precision and reliability.