MIKA selected world-renowned timepiece watchmaker, PIAGET, to wear in his new album (The Boy Who Knew Too Much) video: Rain.

 Michael Holbrook Penniman Jr, MIKA

Mika was born on 18 August 1983 under Michael Holbrook Penniman Jr’s name. He is a London-based, Grammy-nominated and BRIT Award-winning singer-songwriter, who has a recording contract with Casablanca Records and Universal Music. He rose to fame at the start of 2007.

Mika was born in Beirut, the third of five children born to a Lebanese mother and an American father. When he was a year old his family was forced to leave war-torn Lebanon and moved to Paris After listening to Nirvana's "Heart-Shaped Box," he wrote his first song, which he describes as an "awful" piano instrumental called "Angry". The first piano piece he learned to play was «Les Champs-Élysées» from Joe Dassin. The family moved to London when he was nine years old. There, he attended the Lycée Français Charles de Gaulle, where he experienced severe bullying. He also had problems with dyslexia. In response to these experiences, Mika was home-schooled by his mother at the age of 11, for six to eight months. He then attended St Philip's School in Kensington where he was the head of the Schola Cantorum (the St Philip's Choir). Later he attended Westminster School and the Royal College of Music, which he left to record his first album at Casablanca Records. He has also slightly altered his given name, Mica, changing the "c" to a "k" because he was frustrated by how often people would mispronounce it.

MIKA has selected world-renowned timepiece maker, PIAGET, to wear in his latest music video “Rain” from his new album, The Boy Who Knew Too Much. The song “Rain” continues the international success of Mika and its music video does not disappoint. Piaget was the natural partner for this imaginative, vibrant, high-energy video that embodies Mika’s playful and exuberant style.

A superb and elegant 18 carat pink gold and chocolate brown dial Piaget Altiplano watch adorns Mika’s wrist throughout his performance. Loyal to its characteristic pure lines and well-respected classicism, this watch is equipped with an ultra-thin hand-wound movement of 2.5 mm thickness. The sapphire crystal back enables to admire all aspects of the movement decoration, such as circular Cotes de Geneve and blued screws which are the signature features of Piaget movements. This iconic ultra thin watch perfectly captures the modern, brightly coloured, graphic essence of this music video.













[Source:  Piaget's events]