Peugeot 200th anniversary: The SR1 Concept Car

French company Peugeot is celebrating its 200th anniversary this year. It's the world’s second oldest car manufacturer, the tenth largest car manufacturer, and with trucks, cars, motorcycles and bicycles, has the broadest range of mobility products in the world. It was in 1810 that Jean-Pierre and Jean-Frédéric Peugeot turned their father’s cereal mill into a steel foundry and took the Peugeot family into the industrial era.
Since then, Peugeot has associated its name and later its Lion emblem, to hand-saws, tools, steel crinoline stays, coffee grinders, salt and pepper grinders, bicycles, motorcycles, scooters, cars and light commercial vehicles.

Today, 200 years later, a new chapter in the Peugeot story is about to open with a further evolution of the brand; a new styling direction, a new corporate Lion badge and the launch of Mu by Peugeot, a new service aimed as much at those who don't drive a Peugeot as those that do.
The SR1 Concept Car
The SR1 embodies, according to Peugeot, a new stronger, more extreme and pure expression of the Peugeot Style of tomorrow. The SR1 incorporates HYbrid4 technology: a front-mounted 160 kW (218 bhp) 1.6 litre THP petrol engine combines with a rear electric motor developing 70 kW (95 bhp). In electric-only mode, the car becomes a Zero Emission Vehicle (ZEV), with a combined cycle fuel consumption of 4.9 litres/100 km (57.7 mpg) and just 119 g/km of CO2. When both petrol and electric power is used simultaneously, the four-wheel-drive SR1 develops 230 kW (313 bhp).
The vehicle houses three people with the third rear seat in the middle, behind the two front seats. Entry to this seat is facilitated by the centre console, which slides forward.
The interior ambience blends colours and materials, with strong references to “a past motoring era” combined with “the latest advanced technology”. The construction of the fascia panel, optimised to perfection, gives a visual prominence to certain mechanical components such as the steering column and a number of peripheral controls. Similarly, the instrumentation combines analogue and digital read-outs, giving clear emphasis to every item of information conveyed to the driver. This is the case for instantaneous fuel consumption and vehicle range, displayed on two glass crystal gauges directly in front of the driver.

Another technological innovation is the creation of an exclusive wristwatch, designed in partnership with Bell&Ross®. This timepiece, with milled inserts of solid aluminium, slots perfectly into a dedicated housing on the fascia panel.
Full details of the SR1 will be released at the 2010 Geneva Motor Show, in March.